AI for Marketing and Sales Professionals
Marketing and sales run on output: ideas, copy, creatives, follow-ups, and the discipline to check what worked. This workshop turns AI into your fastest team member. You will ideate a real campaign for your own product or client, write ad copy and a month's social calendar, build WhatsApp and email sequences, and prep for sales calls with researched talking points and objection handling. We close with measurement: how to tell signal from noise, and why AI-generated content still needs your judgment on brand, claims and truth. You leave with a campaign kit you can run next week.
Who is this for: Marketers, sales teams and agency professionals who want faster campaigns, sharper copy and better call prep
Where this course sits
Best if you already use ChatGPT or a similar tool sometimes, or have finished a Foundation workshop. Moves faster, goes deeper into real work.
Prerequisites: None. Bring a product, service or client you actually work on, and a laptop or phone.
Exactly what happens in these 5 days
No vague promises. Open each day and see what you will learn and the real thing you will make.
Day1
Ideation that beats the blank page
Get hands-on fast and generate a real campaign direction for your own product
- First working session with ChatGPT and Gemini within 30 minutes
- Briefing AI properly: product, audience, offer, tone, platform
- Structured ideation: angles, hooks and campaign themes in volume
- Shortlisting with criteria instead of gut feel alone
- Honesty rule for marketers: no fake claims, fake reviews or invented statistics, even if AI offers them
You make today: A one-page campaign concept for your own product with three angles and chosen hooks
Day2
Ad copy and the social calendar
Copy in your brand voice, and a month of posts planned in one sitting
- Writing ad copy variations: short, long, curiosity-led, benefit-led
- Adapting one message across Instagram, LinkedIn, Facebook and WhatsApp status
- Teaching AI your brand voice with examples of past posts
- Building a 30-day content calendar around festivals, paydays and season, with themes, formats and draft captions
- Editing AI copy so it stops sounding like AI
You make today: A 30-day social calendar with draft captions plus five ad copy variations for one campaign
Day3
Sequences: WhatsApp and email
Follow-ups that feel personal and arrive at the right moment
- Mapping a lead journey: new enquiry, warm, gone quiet, post-purchase
- Writing a five-message WhatsApp sequence that is helpful, not pushy
- Writing a three-email nurture sequence with subject lines that get opened
- Personalisation at scale without being creepy: what data to use, what to leave alone
- Privacy basics: never paste customer lists or personal contact data into AI
You make today: A complete follow-up kit: five WhatsApp messages and three emails, mapped to lead stages
Day4
Sales call prep and competitor research
Walk into every call knowing the prospect, the pitch and the pushbacks
- Pre-call research workflow with Perplexity and AI summaries
- Building a call sheet: prospect context, opening, three talking points, next step
- Objection handling: generating the ten pushbacks you actually hear and your best responses
- Competitor research with AI, then verifying claims on competitors' actual pages
- Why AI research hallucinates company facts and how to double-check before you quote them
You make today: A ready call-prep sheet for a real prospect plus an objection handling playbook for your product
Day5
Creatives, and measuring what worked
Canva plus AI for visuals, and an honest measurement habit
- Canva with AI: campaign creatives, carousel posts and a short video concept
- Turning your campaign concept into three finished creatives
- Simple measurement: reach, clicks, enquiries, sales, and which numbers actually matter for you
- Building a one-page results tracker you update weekly
- What to do when a campaign flops: reading the data without fooling yourself
You make today: Three finished campaign creatives and a one-page measurement tracker for the next 30 days
Walk out able to do this
- Generate and shortlist campaign ideas for a real product using structured ideation prompts
- Write ad copy variations for different platforms and audiences, then pick with clear criteria
- Build a one-month social media calendar with post drafts and hooks
- Create a WhatsApp and email follow-up sequence for leads at different stages
- Prepare for a sales call: prospect research, talking points and objection responses
- Run competitor research with AI plus manual verification of every claim
- Design campaign creatives in Canva with AI assistance
Made for people like
Tools you will use
To bring: None. Bring a product, service or client you actually work on, and a laptop or phone.
You leave with real things
A campaign concept, a 30-day content calendar, ad copy variations, a WhatsApp and email sequence kit, a call-prep sheet with objection playbook, three finished creatives, a measurement tracker, and the full prompt workbook.
Your study material pack
- The full course workbook, chapter by chapter
- Every prompt used in class, ready to copy
- Checklists and templates from the exercises
You get a batch access code during the workshop. Enter it any time on the study material page to download everything.
Questions people actually ask
Will AI-generated content hurt my brand or feel generic?
Raw AI output often does feel generic, which is why editing is half this course. You will teach AI your brand voice with real examples and learn to rewrite the tell-tale AI phrasing. AI drafts, you decide.
I am in sales, not marketing. Is this still for me?
Yes. Two of the five days are heavily sales-focused: call prep, prospect research, objection handling and follow-up sequences. Even if those two days are all you ever use, the course will have earned its fee.
Do I need to be on every social platform for this to work?
No. You will build everything for the one or two platforms where your customers actually are. The methods transfer if you expand later.
Will this guarantee more leads or sales?
No honest course can promise that, and we will not. What we can promise: you will produce campaigns, copy and follow-ups far faster, and you will have a tracker that tells you truthfully what is working.
Why pay for this when LinkedIn and YouTube teach AI marketing free?
Free content shows techniques on someone else's example. Here you spend the sessions building for your own product: you leave with a finished 30-day calendar, written sequences, three creatives and an objection playbook for the thing you actually sell. You are paying for finished work and live correction, not for information.
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Get the start date for your batch
Tell us you are interested and we will call you with the next batch start date for your city or online, plus honest advice on whether this course fits you.